2017-2018 Academic Bulletin & Student Handbook

Business Administration - Marketing (AAS) A25120M

The Business Administration curriculum with emphasis in Marketing prepares graduates with fundamental skills in marketing and retailing.

Course work includes: marketing, customer service, selling, advertising, computer technology, and management.

Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.

Course and Hour Requirements

Major Courses

Course NumberTitleClass HoursLab HoursCredits
ACC 120Prin of Financial Acct
3
2

4

ACC 121Prin of Managerial Acct
3
2

4

BUS 110Introduction to Business
3
0

3

BUS 115Business Law I
3
0

3

BUS 125Personal Finance
3
0

3

BUS 137Principles of Management
3
0

3

CIS 110Introduction to Computers
2
2

3

ECO 251Prin of Microeconomics
3
0

3

MKT 120Principles of Marketing
3
0

3

MKT 123Fundamentals of Selling
3
0

3

MKT 220Advertising and Sales Promotion
3
0

3

MKT 225Marketing Research
3
0

3

MKT 227Marketing Applications
3
0

3

MKT 232Social Media Marketing
3
2

4

Major Electives: Select 4 hours

Course NumberTitleClass HoursLab HoursCredits
BUS 210Investment Analysis
3
0

3

BUS 260Business Communication
3
0

3

BUS 280REAL Small Business
4
0

4

CSV 110Intro to Customer Service
3
0

3

SPA 111Elementary Spanish I
3
0

3

WBL 111Work-Based Learning I
0
10

1

WBL 112Work-Based Learning I
0
20

2

Total Major Hours: 49

General Education Courses

Course NumberTitleClass HoursLab HoursCredits
ACA 115Success and Study Skills
0
2

1

Communications

Course NumberTitleClass HoursLab HoursCredits
COM 231Public Speaking
3
0

3

ENG 111Writing and Inquiry
3
0

3

Humanities/Fine Arts: Select One

Course NumberTitleClass HoursLab HoursCredits
ART 111Art Appreciation
3
0

3

HUM 110Technology and Society
3
0

3

HUM 115Critical Thinking
3
0

3

MUS 110Music Appreciation
3
0

3

Social/Behavioral Sciences:

Course NumberTitleClass HoursLab HoursCredits
ECO 252Prin of Macroeconomics
3
0

3

Natural Sciences/Mathematics: Select One

Course NumberTitleClass HoursLab HoursCredits
MAT 143Quantitative Literacy
2
2

3

MAT 152Statistical Methods I
3
2

4

Total General Education Hours: 16-17

TOTAL CREDIT HOURS REQUIRED FOR GRADUATION: 65-66

Suggested Sequence of Courses

FIRST YEAR

Fall Semester

Course NumberTitleClass HoursLab HoursCredits
ACA 115Success and Study Skills
0
2

1

BUS 110Introduction to Business
3
0

3

BUS 125Personal Finance
3
0

3

BUS 137Principles of Management
3
0

3

CIS 110Introduction to Computers
2
2

3

ENG 111Writing and Inquiry
3
0

3

MKT 120Principles of Marketing
3
0

3

Total Credit Hours:
17
4
19

Spring Semester

Course NumberTitleClass HoursLab HoursCredits
ACC 120Prin of Financial Acct
3
2

4

BUS 115Business Law I
3
0

3

COM 231Public Speaking
3
0

3

MKT 123Fundamentals of Selling
3
0

3

Natural Sciences/Mathematics Course*
2-3
2

3-4

Total Credit Hours:
14-15
4
16-17

SECOND YEAR

Fall Semester

Course NumberTitleClass HoursLab HoursCredits
ACC 121Prin of Managerial Acct
3
2

4

ECO 251Prin of Microeconomics
3
0

3

MKT 220Advertising and Sales Promotion
3
0

3

MKT 227Marketing Applications
3
0

3

Major Elective*
0-4
0-20

4

Total Credit Hours:
15-19
2-22
17

Spring Semester

Course NumberTitleClass HoursLab HoursCredits
ECO 252Prin of Macroeconomics
3
0

3

MKT 225Marketing Research
3
0

3

MKT 232Social Media Marketing
3
2

4

Humanities/Fine Arts Course*
3
0

3

Total Credit Hours:
12
2
13

*See "Course and Hour Requirements"

TOTAL CREDIT HOURS REQUIRED FOR GRADUATION: 65-66