2017-2018 Academic Bulletin & Student Handbook

Marketing Certificate (C25120M)

The Business Administration-Marketing certificate focuses on the importance of the market. Courses in this certificate are designed to give the student an understanding of how technology, economics, and legal aspects contribute to a successful marketing approach. Upon completion, students should be able to recognize the power of market decisions in an environment in which customer demand drives strategy and dictates tactics. All certificate courses are creditable toward the Business Administration-Marketing degree and/or diploma programs that the College is approved to offer.

Course and Hour Requirements

Required Courses

CSV 110Intro to Customer Service

3

MKT 120Principles of Marketing

3

MKT 123Fundamentals of Selling

3

MKT 220Advertising and Sales Promotion

3

TOTAL CREDIT HOURS REQUIRED FOR GRADUATION: 12