2017-2018 Academic Bulletin & Student Handbook

Business Administration - Marketing Diploma (D25120M)

Marketing is a track under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing. Course work includes: marketing, customer service, business law, selling, advertising, computer technology, and management. Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.

Course and Hour Requirements

Major Courses

Course NumberTitleClass HoursLab HoursCredits
ACC 120Prin of Financial Acct
3
2

4

BUS 110Introduction to Business
3
0

3

BUS 115Business Law I
3
0

3

BUS 137Principles of Management
3
0

3

BUS 260Business Communication
3
0

3

CIS 110Introduction to Computers
2
2

3

CSV 110Intro to Customer Service
3
0

3

ECO 251Prin of Microeconomics
3
0

3

MKT 120Principles of Marketing
3
0

3

MKT 220Advertising and Sales Promotion
3
0

3

Total Major Hours: 31

General Education Courses

Communications:

Course NumberTitleClass HoursLab HoursCredits
COM 231Public Speaking
3
0

3

ENG 111Writing and Inquiry
3
0

3

Total General Education Hours: 6

TOTAL CREDIT HOURS REQUIRED FOR GRADUATION: 37

Suggested Sequence of Courses

Fall Semester

Course NumberTitleClass HoursLab HoursCredits
BUS 110Introduction to Business
3
0

3

CSV 110Intro to Customer Service
3
0

3

ECO 251Prin of Microeconomics
3
0

3

ENG 111Writing and Inquiry
3
0

3

MKT 120Principles of Marketing
3
0

3

MKT 220Advertising and Sales Promotion
3
0

3

Total Credit Hours:
18
0
18

Spring Semester

Course NumberTitleClass HoursLab HoursCredits
ACC 120Prin of Financial Acct
3
2

4

BUS 115Business Law I
3
0

3

BUS 137Principles of Management
3
0

3

BUS 260Business Communication
3
0

3

CIS 110Introduction to Computers
2
2

3

COM 231Public Speaking
3
0

3

Total Credit Hours:
17
4
19

TOTAL CREDIT HOURS REQUIRED FOR GRADUATION: 37