Business Administration - Marketing (AAS) A25120M
The Business Administration curriculum with emphasis in Marketing prepares graduates with fundamental skills in marketing and retailing.
Course work includes: marketing, customer service, selling, advertising, computer technology, and management.
Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.
Course and Hour Requirements
Major Courses
| ACC 120 | Prin of Financial Acct |
3
|
2
| 4 |
| ACC 121 | Prin of Managerial Acct |
3
|
2
| 4 |
| BUS 110 | Introduction to Business |
3
|
0
| 3 |
| BUS 115 | Business Law I |
3
|
0
| 3 |
| BUS 125 | Personal Finance |
3
|
0
| 3 |
| BUS 137 | Principles of Management |
3
|
0
| 3 |
| CIS 110 | Introduction to Computers |
2
|
2
| 3 |
| ECO 251 | Prin of Microeconomics |
3
|
0
| 3 |
| MKT 120 | Principles of Marketing |
3
|
0
| 3 |
| MKT 123 | Fundamentals of Selling |
3
|
0
| 3 |
| MKT 220 | Advertising and Sales Promotion |
3
|
0
| 3 |
| MKT 225 | Marketing Research |
3
|
0
| 3 |
| MKT 227 | Marketing Applications |
3
|
0
| 3 |
| MKT 232 | Social Media Marketing |
3
|
2
| 4 |
Major Electives: Select 4 hours
| BUS 210 | Investment Analysis |
3
|
0
| 3 |
| BUS 260 | Business Communication |
3
|
0
| 3 |
| BUS 280 | REAL Small Business |
4
|
0
| 4 |
| CSV 110 | Intro to Customer Service |
3
|
0
| 3 |
| SPA 111 | Elementary Spanish I |
3
|
0
| 3 |
| WBL 111 | Work-Based Learning I |
0
|
10
| 1 |
| WBL 112 | Work-Based Learning I |
0
|
20
| 2 |
Total Major Hours: 49
General Education Courses
| ACA 115 | Success and Study Skills |
0
|
2
| 1 |
Communications
Humanities/Fine Arts: Select One
Social/Behavioral Sciences:
| ECO 252 | Prin of Macroeconomics |
3
|
0
| 3 |
Natural Sciences/Mathematics: Select One
Total General Education Hours: 16-17
TOTAL CREDIT HOURS REQUIRED FOR GRADUATION: 65-66
Suggested Sequence of Courses
FIRST YEAR
Fall Semester
| ACA 115 | Success and Study Skills |
0
|
2
| 1 |
| BUS 110 | Introduction to Business |
3
|
0
| 3 |
| BUS 125 | Personal Finance |
3
|
0
| 3 |
| BUS 137 | Principles of Management |
3
|
0
| 3 |
| CIS 110 | Introduction to Computers |
2
|
2
| 3 |
| ENG 111 | Writing and Inquiry |
3
|
0
| 3 |
| MKT 120 | Principles of Marketing |
3
|
0
| 3 |
| Total Credit Hours: |
17
|
4
| 19 |
Spring Semester
| ACC 120 | Prin of Financial Acct |
3
|
2
| 4 |
| BUS 115 | Business Law I |
3
|
0
| 3 |
| COM 231 | Public Speaking |
3
|
0
| 3 |
| MKT 123 | Fundamentals of Selling |
3
|
0
| 3 |
| | Natural Sciences/Mathematics Course* |
2-3
|
2
| 3-4 |
| Total Credit Hours: |
14-15
|
4
| 16-17 |
SECOND YEAR
Fall Semester
| ACC 121 | Prin of Managerial Acct |
3
|
2
| 4 |
| ECO 251 | Prin of Microeconomics |
3
|
0
| 3 |
| MKT 220 | Advertising and Sales Promotion |
3
|
0
| 3 |
| MKT 227 | Marketing Applications |
3
|
0
| 3 |
| | Major Elective* |
0-4
|
0-20
| 4 |
| Total Credit Hours: |
15-19
|
2-22
| 17 |
Spring Semester
| ECO 252 | Prin of Macroeconomics |
3
|
0
| 3 |
| MKT 225 | Marketing Research |
3
|
0
| 3 |
| MKT 232 | Social Media Marketing |
3
|
2
| 4 |
| | Humanities/Fine Arts Course* |
3
|
0
| 3 |
| Total Credit Hours: |
12
|
2
| 13 |
*See "Course and Hour Requirements"
TOTAL CREDIT HOURS REQUIRED FOR GRADUATION: 65-66